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How I work

How I build your site, step by step.

No black box, no surprises. You see the work before you commit and you're never left guessing what happens next. Here's exactly how your site comes together — from the first call to launch and beyond.

01 Free demo

It starts with a live demo — before you spend a cent.

On our very first call I build and show you a real, working demo of your new site — not a slideshow, not a mockup. You see exactly what you're getting before any money changes hands.

There's no risk and no obligation. I'd rather you say yes because you've seen it and you love it than because you signed something. If it's not for you, no hard feelings.

It's also the fastest way to get on the same page — you react to something real, tell me what fits your business and what doesn't, and I take it from there.

What happens

  • A real, working demo of your site
  • Built and shown on our first call
  • See it before you pay anything
  • No obligation, no hard sell
  • A clear, fixed price up front
02 Design

I design every page from scratch around your business.

Happy with the direction? I design each page from a blank canvas around your business, your customers, and the action you want visitors to take — and you sign off as we go.

No templates, ever. I shape the layout, the words and the calls to action around how you actually win customers, so the site works as hard as it looks good.

You're never left guessing. I share progress as it takes shape and you approve each step, so there are no surprises when it's time to launch.

What happens

  • Custom design — no templates
  • Built around your customers and goals
  • Copy and content guidance included
  • You review and sign off each step
  • Mobile-first from the start
03 Build

I build it fast and properly — live within 14 days.

Once the design's signed off, I build the real thing: custom-coded, with your AI assistant and enquiry automation wired in, optimised for mobile and search — and live within 14 days.

Everything's built to be fast, secure and easy for customers to use, and structured to be found on Google and when people ask AI tools who to use.

The 14 days is a commitment, not a guess — as long as I have your content and feedback in good time, that's when you go live.

What happens

  • Custom-coded — no page-builder bloat
  • AI assistant + enquiry automation built in
  • Optimised for Google & AI search
  • Fast, secure and mobile-first
  • Live within 14 days
04 Launch & look after

I launch, then stick around for good.

I put your site live and don't disappear. Hosting is included for life and small changes are on me within 72 hours — the only thing you cover is your own domain name.

Need new photos, updated hours or a fresh section down the track? Send it over and it's sorted within 72 hours, at no extra cost.

And it's all yours — you own your site and your domain outright, with no lock-in contract. I keep your business by earning it, not by holding it hostage.

What happens

  • I handle the full launch
  • Hosting included for life
  • Small changes within 72 hours
  • No lock-in contracts or surprise invoices
  • You own your site and domain
Good questions

The things people ask me first.

Quick answers to what I’m asked most. See all FAQs →

What happens on the first call?

I build and show you a live demo of your new site — real, not a mockup — so you can see exactly what you’re getting before you commit to anything.

How many revisions do I get?

You sign off as I design, step by step, and I work until it's right. There are no per-revision fees.

What do you need from me?

Your content — words, photos and brand — and timely feedback. I guide you on exactly what’s needed so nothing stalls.

How involved do I need to be?

As much or as little as you like. I lead the whole build; you just approve the key steps along the way.

See it before you pay a cent.

Book a free demo and we’ll show you what your new site could look like — on our first call, no obligation.

027 596 5051